IKEA wants to lower its furniture and home decor products prices for the Indian audience before it opens its first store in Hyderabad in 2018. The Swedish retailer is working on lowering the costs as to make the products available for a larger audience in India, bearing in mind that organized home furnishing retail in the country is relatively exclusive. Also, IKEA is set upon the middle class, rather than the lower class and the prices for designs and products will be lower than anywhere else. “In the cities where we will ...
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