IKEA prepares for the opening of its first store in India, in Hyderabad, this July. The biggest change that the Swedish furniture giant will bring on the Indian home furniture and furnishings market is the fact that it will sell 15% of its products for under Rs 200 (EUR 2,5). “We are very confident that we will enter the market with the lowest possible prices. There will be 1,000 products at prices below Rs 200 when we open our store,” Ikea India’s Maharashtra market manager Per Hornell told the daily. ...
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