The good news from the majority of European hardwood plywood importers interviewed March 2021 was that they were making money. They reported demand ranging from firm to booming across the market, from the construction and DIY sector to merchants and furniture makers. Moreover, customers were willing to pay a healthy price. “If you can’t make a good margin in the current climate, you never will,” said one importer. Another reported their customers ‘accepting the real value’ of plywood and timber generally. “Traditionally most view plywood as a ...
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