Wayfair, the largest specialized online furniture retailer in the U.S., redoubled its efforts in search and TV advertising last year in order to dominate the Google results page – but Wayfair’s biggest competitor is not brick-and-mortar chains, it’s Amazon. According to a report released by One Click Retail, Amazon already holds the largest market share in this space, having tripled its sales in the category since 2015. In 2017, the e-commerce giant grew its U.S. furniture business 51% from the year before to USD 4 billion. ...
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