The Holzindustrie Schweighofer Group is getting a new name and look with a soft relaunch of its brand appearance: the Holzindustrie Schweighofer Group will become the HS Timber Group.
The Group’s production units – its three sawmills and one solid wood panels factory in Romania (Sebeș, Rădăuți, Reci, Siret) plus the German sawmill (Kodersdorf) – will be operated under the name HS Timber Productions. The Romanian blockboard factory in Comănești will go by the name HS Baco Panels.
According to the company, there is a clear logic behind the new name – the name of the Group should be easy for people of other nationalities to understand and pronounce. “HS Timber Group” satisfies this requirement and is intended to promote the companies international operations.“Timber“ is the raw material from which the Group’s products are made, while “HS“ keeps the figurative mark of the original name “Holzindustrie Schweighofer” and serves as a bridge linking the old and new names.
The change in name will not affect the Group’s ownership structure, independence or organizational structure: the HS Timber Group and hence its subsidiaries, HS Timber Productions and HS Baco Panels, will remain under the umbrella of the Evergreen Private Foundation (formerly the Schweighofer Private Foundation).
According to the company, Gerald Schweighofer will continue to bring his know-how, management expertise and passion for wood to the Group. The corresponding changes will now be implemented in the coming weeks.
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