Ponsse is renewing its operating model worldwide. The Finnish forest machine manufacturer's current operating model does not sufficiently support global operations, which causes challenges to the cost structure, the company says. In the new operating model, an organization focused on the forest machine manufacturer's sales and maintenance services will be formed, which will be divided into five market areas. The planned market areas would be: Nordic countries including the Baltics, Europe, South America, North America and Asia, Australia and Africa. The planned change applies to the entire Ponsse organization. The company estimates that the planned measures ...
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